Social Media is a critical component to any marketing plan in today's world.
Humans crave connection in real life and the online world is becoming much the same. The internet is moving beyond being merely information, to connecting people through their stories. Expecting people to use search engines to find you is like looking for a needle in a haystack. The web is evolving into a more specialized arena where relationships drive traffic. You may have heard “content is king,” and content is essential. It’s the starting place. But these days it’s connection that drives traffic to that content.
Story and relationship are becoming more important in today’s world, overtaking the recitation of facts, which used to be enough. In “A Whole New Mind” by Daniel Pink he writes, “Finding facts wasn’t always so easy… But today facts are ubiquitous, nearly free, and available at the speed of light... When facts become so widely available and instantly accessible, each one becomes less valuable. What begins to matter more is the ability to place these facts in context and to deliver them with emotional impact.”
People are craving connection today, and are willing to interact with individuals, groups and businesses that provide a quality experience. I want to help you find the best way to do that - online or otherwise. Traditional marketing cannot be discounted, but new media has to be part of any savvy plan.
You already know how to be social, you just need to learn the rules and the culture of this new medium, and mix them with the traditional.
For some clients, I manage their various social media streams. For others I teach them how to do it. Prices vary accordingly. I offer a three month "starter package" to build the basic structure for customers.
|
